Ruff Wear is introducing a great selection of new products on April 1st. Recently we took a peek at the new Ruff Wear Doubleback Collar; another great new piece of gear for your dog is the new Swamp Cooler Jacket.
The concept is pretty ingenious. The light colored jacket reflects sunlight, and when doused in water, uses evaporation to help keep your dog cool on those warm hikes.
Simply get the Swamp Cooler Jacket wet, ring it out, and put it on your dog. The top air-mesh layer generates evaporation, releasing heat, while the the middle and bottom layers hold water and cool your dog.
The Swamp Cooler Jacket fits much like the Ruff Wear K-9 Overcoat and is made in XXS all the way through XL, fitting dog girths from 12" to 48" (30cm - 122 cm).
Suggested retail is $49.95. Backcountry K-9 will have this new jacket available on April 1st for $46.99. Sign-up now to get notification when it hits the shelves and get a coupon for another 10% off.
UPDATE: The Ruff Wear Swamp Cooler is now available at Backcountry K-9!

